Cayman Jack wanted to refresh their look to reflect a more sophisticated style while also letting consumers know that each Cayman Jack cocktail is made with fresh ingredients and a handcrafted taste without all the work.  I designed a look that emphasized their commitment to fresh ingredients and craft cocktails by using a slate gray backdrop and limiting the color palette to natural greens from the limes and mint. The client loved the look and almost made no changes to the first round of comps. The campaign also included some very cool cocktail videos that lived on social platforms.